A global healthcare corporation with an annual marketing campaign tour targeting medical professionals in 2025

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Region: Vietnam

Service: Web Application Development

Scope of work: Delivered a digital solution to streamline operations and enhance audience engagement for a Marketing campaign tours through 2025.

Key Functionalities
Landing Page:

  • Event registration with agenda and survey buttons
  • Interactive digital game featuring quizzes, animations, and a leaderboard
  • Q&A and surveys using embedded Slido and Microsoft Forms for feedback
  • Access to event recordings and downloadable documents post-event
  • Livestream integration with embedded links for Zoom/YouTube

Admin Portal:

  • Event content management for uploading records and documents
  • Viewable results from specific event surveys
  • Management of pre-set questions and answers for the digital game
  • Role-based admin permissions for event and survey moderation

Technical Stack

  • Frontend: VueJS
  • Backend: PHP (Laravel framework)
  • Database: MariaDB

Team size: 8

Challenge
Creating an easy-to-use UX/UI tailored to the medical field is essential for intuitive navigation and accessibility to complex content.

We need to ensure scalability and cost-effectiveness to optimize the event management process across all 25 tours, enhancing ROI through efficient resource utilization and effective engagement strategies.

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